I am a User Experience (UX) Researcher with extended experience in multi-leveled human-centered research and project management. I believe good research can change the world.
I have conducted various innovative research projects combining qualitative and quantitative methods, including moderated and automated usability testings, surveys, interviews, and field visits. On top of my expertise in research, I have professional project management experience and a long track record of customer engagement, cross-team collaboration, and technical and non-technical communication.
Ph.D. in Interdisciplinary NME Studies, 2019
University of Washington
M.A. in Political Science and Int. Relations, 2009
B.A. in Political Science and Int. Relations, 2007
Esra did an amazing job structuring our usability study and surfacing valuable insights with actionable suggestions. We couldn’t be happier with her process and results!
For Bite Squad, user experience is paramount. We wanted insight into how our customers were using our app, and ways to improve their experience. Esra and her team did a fantastic job conducting a usability study on our behalf. Their study was organized and thorough, which enabled us to confirm a handful of assumptions we made. But more importantly, their study shed light on a few pain points and usage patterns we did not expect! With this new data, we were able to revise the app, thereby improving the experience for our customers. We look forward to working with Esra again!
Esra made a great work not only for our website but also for our stragetic planning. She widened our perspective by evaluating our briefing and directing us towards the most suitable research method. Thanks to her guidance and thorough finding analysis, we were able to determine the most important action items and take new steps to develop our brand and product.
Most of the time, what we have in mind as website editors does not match with what the audience perceives or expects to see on our sites. Esra helped us a great deal in bridging this gap. She was thorough and organized during the whole process. She was very insightful about our needs and incorporated our input into her research questions while in return providing us with very clear and applicable feedback. Anyone who has a chance to work with her will be very lucky and I am looking forward to benefit from her skills and work ethic again soon.
Esra is a pleasure to work with and liked by anyone she interfaced with. In the short time she was with us, she made meaningful contributions and improved the process we continue to use today.
I was very impressed with her project management and research skills and her passion for the successful completion of multiple mission critical IOT projects. I would like to work with her again.