https://www.esrabakkalbasioglu.com/project/ Recent content in Projects on Esra Bakkalbasioglu Hugo -- gohugo.io en-us © 2019 Fri, 05 Apr 2019 00:00:00 +0000 https://www.esrabakkalbasioglu.com/project/lezizz/ Fri, 05 Apr 2019 00:00:00 +0000 https://www.esrabakkalbasioglu.com/project/lezizz/ Food and Recipe Website Usability and Perception Study Challenges: The product team of Lezizz (Turkish national newspaper Hurriyet’s food and recipe website)wanted to learn more about the usability of the existing interface and how their audience perceives their website before making further changes. Process: 1. Moderated Remote and Face-to-Face Usability Study Together with the product team, we decided that the target audience for this recipe and food website would be people working or eager to try new recipes. https://www.esrabakkalbasioglu.com/project/bohemtolia/ Fri, 01 Feb 2019 00:00:00 +0000 https://www.esrabakkalbasioglu.com/project/bohemtolia/ Customer Preferences and Concerns Survey for Home Decor Brand Website Challenges: Bohemtolia, a home decor brand website, was about to make changes on their website interface to increase their sale. Before taking any step, they wanted to make sure that this is the right thing to do. Process: 1. Log Data Analysis During our meetings, it turned out to be that the Bohemtolia team was not sure if their lower than anticipated sale level was the result of a usability issue or not. https://www.esrabakkalbasioglu.com/project/bitesquad/ Mon, 10 Dec 2018 00:00:00 +0000 https://www.esrabakkalbasioglu.com/project/bitesquad/ App & Website Testing for Food Delivery Startup Challenges: Bite Squad was about to launch in 200+ new locations. Before this big step, the product teams wanted to learn more about the usability of the new interface and how their target audience perceives their product in comparison to other food delivery apps. They wanted to gain insights for potential directions and test some of the new features. Process: 1. https://www.esrabakkalbasioglu.com/project/illegalelectricity/ Sun, 01 May 2016 00:00:00 +0000 https://www.esrabakkalbasioglu.com/project/illegalelectricity/ Infrastructure Research & Strategy Challenges: In 2014, the Southeastern region of Turkey, illegal electricity use was around 90 percent. Compared to around 15% country average, these figures trigger various questions on distribution and access to infrastructure in the region. In the past couple of years, electricity distribution company introduced new and harsher methods one after the other to stop illegal electricity use but failed. As part of my Ph. https://www.esrabakkalbasioglu.com/project/infrastructureworkarounds/ Fri, 01 Apr 2016 00:00:00 +0000 https://www.esrabakkalbasioglu.com/project/infrastructureworkarounds/ Infrastructure Research & Strategy Challenges: In the Negev region of Israel, the state agencies refuse to provide electricity and water infrastructure to Arab Bedouin villages arguing that the Bedouin villages are illegal settlements. For a longtime, politicians expected that the Bedouin would evacuate the villages due to their lack of access to basic public infrastructure systems. Yet the Bedouin did not evacuate. While their refusal could be partly explained by resilience, it was made possible by various workarounds the Bedouin community developed to bypassed the state power and access the denied resources by their own means.